Insider

By: trademagazin Date: 2014. 12. 15. 01:40

This year’s last POPAI meeting was hosted by dunnhumby: head of MP team Ildikó Gálik gave a presentation about understanding consumers, shopper trends, targeted communication and loyalty building. An interesting discussion followed the presentation. On 6 November 2014 the year’s last Trade Marketing Club meeting hosted the award ceremony of the 5th Hungarian POPAI Awards POP competition.