Insider

POPAI Awards Paris, the French POP competition is held every other year as part of the Marketing at Retail Show (MPV). This year there were 340 entries from 14 countries in 46 categories. Once again, this section was the most innovative part of MVP. On 18 May POPAI in-store academy will host the POP Mysteries marketing technologies training, which is worth 3 credit points in the degree programme accredited by POPAI Global.