Carrefour Romania Unveils First Rebranded Hypermarket
Carrefour Romania has opened its first rebranded hypermarket in the Supernova shopping centre in Bucharest, following the integration of the former Cora stores.
The hypermarket has a sales area of 6,881 square metres and boasts over 30,000 products, including a wide range of both international and Carrefour own-brand items.
The offer includes a selection of fresh products, including seasonal vegetables and fruit from local producers under the Grădina Noastră label, bakery products made on-site by specialists, and a rich assortment of Carrefour Bio products for a balanced diet.
Furthermore, customers have access to an extensive range of Romanian wines from the Deschidem Vinul Românesc program, created by Carrefour to support Romanian producers from all wine regions of the country.
The store also features a comprehensive selection of Carrefour’s own-brand products – from the budget-friendly Simpl line to the premium Drag de România, Filiera Calității Carrefour, Carrefour Bio, and Carrefour Selection ranges.
Store Highlights
Customers can still enjoy popular items previously available at Cora. The traditional butcher’s shop is a prime example, providing fresh, Romanian pork and beef cuts. A variety of locally produced and prepared delicacies are also available.
Non-food items range from kitchen essentials like appliances and tableware to personal care products. Customers can also find a variety of home and garden items, cosmetics, toys, books, and other general merchandise.
Customers can now access the store’s products not just through the Carrefour app and website, but also via partner delivery platforms like Bringo, Glovo, and Tazz.
Carrefour’s network consists of 450 stores, in 113 cities, making it one of the top three players in the retail market in Romania.
ESM
Related news
Private Labels Are Quietly Winning Europe’s Grocery Shelves
Private labels are no longer just catching up – they…
Read more >Carrefour seeks buyer for Italian branch
Carrefour is considering leaving Italy: the retailer is said to…
Read more >Carrefour aims to open 100 stores in Spain this year
Carrefour Spain aims to open at least 100 stores this year,…
Read more >Related news
In the wake of “shrinking products” – Hungary leads the way in shrinkflation regulation
DLA Piper’s latest report, the International Shrinkflation Guide, provides a…
Read more >GKI Analysis: We invest, but we don’t make progress
GKI has recently prepared a comprehensive series of analyses on…
Read more >Changing tastes, growing challenges – We can prepare for such a beer year in 2025
Although the domestic beer market expanded by 2.8% in 2024,…
Read more >