Danone Introduces ‘Track & Connect’ Service For Baby Formula

French food group Danone has introduced a new tracking service for its baby formula range to offer more transparency about the journey of the products from the farm to store shelves.

The blockchain-powered ‘Track & Connect’ service uses serialisation and aggregation technology to ensure a safe and secure method for storing data and information about the movement of the products across the supply chain.

Danone believes that the Track & Connect service will also provide more insights into the buying habits of customers, helping retailers with purchasing and tracking of stocks, advanced forecasting, and personalisation of offers.

ESM