Danone Introduces ‘Track & Connect’ Service For Baby Formula
French food group Danone has introduced a new tracking service for its baby formula range to offer more transparency about the journey of the products from the farm to store shelves.
The blockchain-powered ‘Track & Connect’ service uses serialisation and aggregation technology to ensure a safe and secure method for storing data and information about the movement of the products across the supply chain.
Danone believes that the Track & Connect service will also provide more insights into the buying habits of customers, helping retailers with purchasing and tracking of stocks, advanced forecasting, and personalisation of offers.
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