Delhaize And Carrefour Lower Prices In Belgium

In ads published in all major Belgian newspapers, Delhaize announced that it is offering discounts on hundreds of private-label products from the end of this week.

Delhaize spokesperson Roel Dekelver added that the prices of around 1,000 private-label SKUs will be reduced.

The retailer’s low-cost brand for basic products, Les Petits Lions, will see a 10% to 30% price cut on around 500 SKUs.

Carrefour Belgium has also reduced the prices of a range of products in its Express, Market, and hypermarket stores, and via its Carrefour.be online platform.

Until 10 September, promotions will be offered on school supplies, food, and non-food purchases. Many fruits and vegetables will be sold for less than €1, with shoppers also able to earn additional loyalty points from purchases.

If customers find a back-to-school item cheaper elsewhere, Carrefour will reimburse five times the price difference in Bonus points.

Additionally, Carrefour is launching numerous promotions on private-label products in its supermarkets and hypermarkets.

These initiatives by Delhaize and Carrefour follow measures implemented in recent weeks by discounters Aldi and Lidl, who are also playing the low-price card in the context of high inflation.

ESM