Caffé Perté entered into the vending market
Twenty-five percent of the total domestic coffee turnover are through vending machines, that from however, the premium category is almost completely missing. The Caffé Perté seeks to expand in this segment, with its professional quality hot-drink vending
The Hungarian consumers spend 30 billion HUF per year on of food machines. According to the datas of Hungarian Drink- and Vending Federation; about 35-40 thousand machines are operating in the country. This area gives the 25 percent of the total domestic coffee consumption, which, however, is almost completely lacking in the area of premium products.
The premium expression means that the consumer gets the same quality from the machines as in the coffee houses said Boda Andrea, commercial director of Caffé Perté.

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