Private Brand Expert Daymon Enters The UK

Daymon, a global expert in developing private brands, is partnering with leading distributors in the UK to disrupt the English private brand market.

More and more, retailers are treating private brands like national brands instead of a follower product or a lower-cost version of a mainstream product.

Private brands will continue to grow globally, not only in countries with high potential due to lower levels of market share penetration, but also in markets where private brands are already well-developed, such as the UK, Daymon has forecast.

The UK is among the top 10 markets for private brands in terms of both market share and sales volume values.

ESM