The spring cleaning fever has started: this is how eMAG customers can avoid the hassle of shopping

The spring cleaning season started on eMAG in February: last month, cleaning products, cleaning tools, vacuum cleaners and their accessories were among the most popular product categories. In the case of the former, eight out of ten orders are collected by Hungarian customers at parcel machines, while due to their size, three-quarters of vacuum cleaners are delivered to their homes.

Not only everyday cleaning and detergents that can be purchased anywhere are ordered online from eMAG, but also many more special products, such as The Pink Stuff universal cleaning products, which are particularly popular on social media. Wet, antibacterial cleaning wipes for cleaning the kitchen or bathroom are also popular, and there is also a floor cleaning version. Of the latter, the Swiffer Sweeper basic package and refill sets, as well as the telescopic dusting tools, were the best-sellers.

An interesting trend in the field of laundry cleaning is that in addition to fabric softeners, there are a large number of laundry perfumes on the category’s top sales list that can be used as alternatives to these, which can provide a longer-lasting and more intense scent to the wearer’s clothes. Among detergents, the most ordered washing gels of up to 9-10 liters from eMAG online, presumably because such large sets do not have to be carried home from the store in hand.

A significant number of orders were also received for vacuum cleaners in February: of these, the most orders on eMAG were for stick vacuum cleaners and traditional types without dust bags, while compact models with dust bags are sought after. The most popular brands are Xiaomi, Rowenta, Philips and Deerma.

The top 20 products also include robot vacuum cleaners, of which some models from Xiaomi and Roborock were the best-selling at the end of winter. Vacuum cleaner accessories, such as HEPA filters, threshold ramps that can be purchased with robot vacuum cleaners, and even type-specific dust bags, have been sold in significant quantities, the latter suggesting that many people still use traditional types.

In addition to cleaning-related products, eMAG also sold accessories for coffee machines and water filters in February, such as water filter inserts and descaling agents: the accessories included in the basic package of devices received for Christmas may have sold out by now. Room air fresheners and scented candles were popular, and surprisingly most orders were for fruit scents – mango, strawberry, red fruit, cherry blossom.

Although most orders for all types of cleaning products and tools came from Budapest and Pest County, proportionally more vacuum cleaners and detergents were ordered from Hajdú-Bihar than from other counties, while most orders for cleaning products came from Bács-Kiskun County – in the latter region, the demand for room air fresheners was even higher than average.