Tesco Express rolls into China

Chinese consumers have taken to “big box” retailers, such as America’s Wal-Mart, France’s Carrefour, and Tesco itself, which has 55 hypermarkets across China from Beijing to Shenzhen.

But now Tesco target something new, the
fast-growing group of cash-rich, time-poor Chinese consumers. The
company is also seeking to capitalise on growing consumer fears about
food safety in China, following scares about pesticide poisoning and
contaminated milk and meat. Some 500,000 Chinese suffer from
pesticide poisoning every year. Signs in Tesco Express guarantee that
pesticide levels are monitored and the store’s slogan is: “Fresh
food you can trust”.