BDO: coupon based distribution of accommodation offers may strike back

Community-based shopping sites offering various services enjoying their second bloom in Hungary, which offerrings now provide a variety of accommodation offers as well. Although through this channel a high number of guest nights can be sold in a short time, but this tool can cause serious problems in longer terms for the hotels using its carelessly.

“The sale of vouchers may be helpful for small hotels operating without appropriate marketing background, and with smart schedule it can be used to ward off the seasonal effects as well. However, if it becomes a mass, in longer terms the entire market can be triggered by a negative price spire” – quotes Világgazdaság Online the expert of BDO.