BB Champagne: special appearance in public places

The BB Champagne occurs with unique phase-change electroluminescent technology citylight outlook second in Europe, first in Hungary.

The Electroluminescent technology is based on the technology that small phosphor particles are converting electricityinto light. The process is created without heat. The electroluminescent lighting technology is characterized by low energy consumption and long service life. Another feature is that the EL panel is thin and flexible, and it can be used for unique advertising purposes. The emitted light is completely homogeneous and thus transmits a single frequency and can be seen from a distance. The lifetime is 5.000 hours in case of continuous illumination, 8,000 and 10,000 hours in case of animation.

Carbon Group is in charge for the campaign’s strategic and creative tasks, media planning and  purchasing is carried ozut by Universal McCann.