Barnängen: the Swedish lifestyle
There is a word all Swedes know: lagom. These few letters carry a complex meaning: a whole lifestyle. The feeling of pleasant balance:
Not too big, not too small. Not too much, not too little. Not too slow, not too fast.
In other words, it is just fine.
This is the most striking expression to describe the diversity of the millennium generation.
Our goal is to represent the sense and feeling of the lagom vision outside of Sweden as well.
Barnängen. A trusted Swedish brand.
The authentic Swedish skincare brand, the Barnängen now offers stylish skin care throughout Europe.
Related news
Maxi Redefines Hypermarkets with Freshness, Convenience and Value
ICA Maxi in Sweden is defying the hypermarket decline seen…
Read more >Willys discounters – The Swedish Kaufland
Willys in Sweden is defending its position as strongest contender…
Read more >Store visit at American retail giant Costco Wholesale in Sweden
In a retail landscape where large-area formats are steadily losing…
Read more >Related news
The hottest beer game of the summer is starting in Budapest
A beer guide offers the small-brew specialties of six iconic…
Read more >Gourmet adventure on the go: OMV VIVA’s summer gastronomic offer has been renewed
Summer is not only about freedom and sunshine, but also…
Read more >Wizz Air announces withdrawal: withdraws from Abu Dhabi, halts Middle East flights
Wizz Air has announced a drastic decision: it will completely…
Read more >