Zsófia Bánhegyi is the marketing, communications and public relations director of HUN-REN

Bánhegyi Zsófia

Zsófia Bánhegyi graduated from the Budapest University of Economics and the London School of Economics, and then continued her postgraduate studies at the Faculty of Law and Public Administration of ELTE. For the past 15 years, she has worked in the telecommunications and gambling industries – at Magyar Telekom Group and Szerencsejáték Zrt. – in leadership positions in marketing, communication and sales.  She was the first person in Hungary to win the title of Most Successful Marketing Manager of the Year at two different companies. Taking an active role in professional associations, he was the vice president of the Hungarian PR Association until 2023, and has been the vice president of the Hungarian Marketing Association since 2024.

HUN-REN aims to become one of Europe’s leading research networks by 2030 and to validate the scientific excellence of the Hungarian research community in globally competitive innovation results. In her new position, Zsófia Bánhegyi’s key task will be to strengthen HUN-REN’s brand strategy, increase the domestic and international visibility of research results, and support technology transfer and innovation activities.

“Another important milestone in my career is that I was able to join the work of HUN-REN’s 5000 researchers in November 2025. I am convinced that marketing and communication in the field of science and innovation are not just a supporting function, but a strategic value-creating tool: they are capable of shaping Hungarian scientific excellence into a strong, internationally competitive brand, and placing our researchers and their results in the focus of the domestic and global public”

– said Zsófia Bánhegyi.