The Hungarian traffic safety campaign has also conquered Asia

The Lounge Group achieved another international success, at one of Asia’s leading creative festivals, the Mad Stars Awards. “You’re not alone on the roads!” prepared for the Hungarian Motorsport and Green Mobility Development Agency Zrt. The traffic safety campaign was launched primarily to radically reduce the number of accidents, but it also aimed to improve the domestic traffic safety situation and traffic culture.

Many road accidents occur in Hungary every day. However, most of them could be easily avoided if we paid more attention to our surroundings, since we are not alone on the roads. That’s why we decided that the four commercials use exaggerated examples to hold up a slanted mirror to Hungarian traffic participants and draw their attention to safe traffic. We gave examples that are an integral part of our everyday life, such as listening to music too loudly, eating in the car, using scooters irresponsibly or hesitating at railway crossings.

In addition to the recognition, we hope that everyone will remember our main message: You are not alone on the roads!