Heineken expands in Asia

The Dutch brewing giant the Heineken offered a bid to the Fraser and Neave company to purchase the company’s 40 percent share in Asia Pacific Breweries for around four billion USD – the Financial Times reported.

Heineken offered 50 Singapore dollars per share (39.84 USD), which represents a 45 percent premium, compared to the monthly weighted average price of the shares of Asia Pacific Breweries.

Analysts say that Heineken’s step proves that the company wants to strenghten its position in the Asian region, where beer sales increase by 4 percent annually. In contrast, in Europe the reduction in sales can be observed. (portfolio.hu)