The Yves Rocher and the big chain of stores are the most popular brands in France

The Yves Rocher cosmetics company and the big chain of stores are the most popular brands in France. The long time popular major public utility companies and car manufacturers were pushed to the bottom of the list – shows the semi-annual survey of Ifop public opinion research, published by the Les Échos leading French economic newspaper on Friday.

Ethics, purchasing power and job creation – these are the main aspects of the assessment of the French, when the have chosen theYves Rocher the department store chain. Leclerc became second, followed by Intermarché on the third place, while Auchan finished sixth and Carrefour on the fourteenth place. The popularity of the cheap chain's is clearly due to the crisis.  (MTI)