Customers decide about the brand in-store
Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making lists before they reach a store, though they make their final brand-choices inside. Miller Zell, an Atlanta-based retail consultancy, polled 999 consumers online in March shortly after they made shopping trips. The results were compiled in a report titled, "Gone in 2.3 Seconds: Capturing Shoppers With Effective In-Store Triggers." The report found that digital signage has gained traction in influencing planned purchases–though not unplanned purchases. In addition, price-focused messaging is age sensitive. Baby boomers, for example, still prefer product-oriented messages (93 percent rated it very to extremely important) to price-point messages (86 percent).
Related news
Related news
Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >FAO food price index rose slightly in June due to higher prices of meat, dairy products and vegetable oils
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >