The glassy Hajdú cream cheese won the Product of the Year Award

On the basis of consumers’ decision, “Product of the Year” recognition has been awarded to the new glassy Hajdú cream cheese. The manufacturer, the Kőröstej Group, received the prize at a ceremony on 5 March in Budapest.

The prize-winning products were selected on the basis of a representative 2000-person research conducted by GfK Hungária, which analyzes consumers’ decisions. The innovative products were rated by a professional jury and then rated by consumers by category. The Product of the Year is a worldwide known innovative product reward system.

This year, in the category of cheese cream, the glass bottled unique Hajdú cream cheese, is among the prize-winners after GFK’s research report found that 97% of consumers were satisfied with the product after testing it.