Molson Coors takes Peroni Nastro Azzurro production in-house for US

The US brewer will start production of Peroni Nastro Azzurro in-house at its Albany brewery this summer. Brewing and packaging of the non-alcoholic Peroni Nastro Azzurro 0.0 brand will remain in Italy.

Japanese brewer Asahi Group owns the Italian beer brand, having bought it from SABMiller in 2016, but Molson Coors holds import rights for the brand in the US.

“Taking ownership of the brewing process will allow Molson Coors to better serve its network of distributors and customers across the US,” Molson Coors chief supply officer Brian Erhardt said.

Producing the Peroni Nastro Azzurro brand in the US gives Molson Coors more room to expand the brand, while reducing overseas supply issues and costs. The group will start producing kegs in the summer, with can manufacturing beginning in 2025.

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