People turned to inexpensive Christmas-packages, shower gel is the number one purchase
The retail sales of Christmas packages containing cosmetics and personal care products excessed 3 billion HUF in the holiday season last year. They appear to be less popular now, however: turnover fell by 6 percent since last year's Christmas period.
Last year, the purchase of Christmas packages increased significantly in the beginning of November. In the end, two-thirds of Christmas packages were purchased in the last three weeks prior to the holiday.
As a whole, 52 percent of sales goes to packages for women. This is a smaller amount than it was last year, so more products are being purchased for men. The most popular items are shower gels and deodorants, it covers more than 800 million HUF altogether. The next most pupular items are: body- and hand lotions, soaps, and then shampoos.
Related news
Related news
This year will truly be the year of data management
Although inflationary pressures eased a bit in 2024, consumers have…
Read more >DLA Piper Hungary / Omnibus proposal: necessary simplification or step back in sustainability efforts?
On February 26, the so-called Omnibus proposal aimed at simplifying…
Read more >Slow Food Deutschland criticises insect-as-food approach in Europe
Slow Food Deutschland has criticised the use of insects as…
Read more >