People turned to inexpensive Christmas-packages, shower gel is the number one purchase
The retail sales of Christmas packages containing cosmetics and personal care products excessed 3 billion HUF in the holiday season last year. They appear to be less popular now, however: turnover fell by 6 percent since last year's Christmas period.
Last year, the purchase of Christmas packages increased significantly in the beginning of November. In the end, two-thirds of Christmas packages were purchased in the last three weeks prior to the holiday.
As a whole, 52 percent of sales goes to packages for women. This is a smaller amount than it was last year, so more products are being purchased for men. The most popular items are shower gels and deodorants, it covers more than 800 million HUF altogether. The next most pupular items are: body- and hand lotions, soaps, and then shampoos.
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