The creation of Miklós Gábor Szőke will be located next to the new plant of Univer Product Zrt

By: Trademagazin Date: 2022. 09. 30. 10:06

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One of Hungary’s most unpopular foods, Erős Pista’s new film “megPistázt” for young people is the prelude to the fact that the largest investment in the 75-year history of Univer Product Zrt. is nearing completion. At the beginning of next year, the company’s new plant producing Erős Pista and Piros Aranyat will be handed over at the company’s site in Kecskemét-Hetényegyháza. To create this, the country’s coolest sculptor, Miklós Gábor Szőke, was asked to condense the essence of the Erős Pista feeling of life into a work.

The essence of power

“In our new campaign, we assume that a legendary brand like Erős Pista can also show young people something new”

Károly Molitorisz, CEO of Univer Product Zrt., introduced the company’s campaign.

“I think we can safely say that we spice up our everyday lives, since in our factory, among other crops, we use nearly 5,000 tons of sweet and hot paprika, pritamin and kápia every year to prepare our food seasonings. Of course, we obtain these strictly from domestic sources. We are always looking for something new, we are trying to come up with exciting novelties and flavors. This year, for example, we delighted fans of spicy flavors with Strong Pistás mayonnaise, ketchup and garlic cream. I am sure that Erős Pista’s new voice will also move young people.”

Univer