Univer once again won the title of Superbrands in 2009
After 2004 Univer won for the second time the honorable title of Superbrands. The Superbrands is the world's leading brand building system, which rewards the leading brands on the basis of the same criteria in 82 countries of the world.
The basis for the selection of the Hungarian superbrands is the database of the Hungarian Patent Office which has almost 95 000 national trademarks. The domestic Superbrands were chosen from this database by the experts of the marketing profession, the members of the media and by the representatives of the leading academic experts. The experts of the comittee assesses the brands on the following principles: The Superbrands are the brands of excellent reputation. The values linked to brand provides emotional and / or tangible benefits that the consumers recognize and expect.
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