The brand Kecskeméti resurrects with Univer jams
In order to introduce a number of new products such as a new jam-family and tomato-drink, Univer Product Ltd. held a pressconference on 1st December.
The most important characteristics of the products running under the brand Kecskeméti Tradíció is that they are made of Kecskemét-based ingredients in the first place.
“We really hope that this year's revenue will surpass 15 billion HUF. We have plenty of reasons to have high hopes, because our net revenue in the first ten months of the year was over 12.2 billion HUF – Károly Molitórisz pointed out at the press conference.
The company plans to invest 300-300 million HUF into innovations in order to keep up with the strong competition and customers' needs.
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