New business areas drive growth at CECONOMY – record customer satisfaction and online share

Customer focus is a strategic success factorThe retail company’s customer focus is also reflected in measurable results: in the first quarter, customer satisfaction reached a new record with a Net Promoter Score (NPS) of 61 points, a significant improvement compared to the previous year. At the same time, the share of online sales³ exceeded 30% – a historic high in periods without closures. By integrating offline stores and digital business, the company further strengthens its position as Europe’s leading omnichannel service platform.

Solid financial performance in the twelfth consecutive quarter of growthCECONOMY achieved adjusted sales growth of 3.4%¹ in the first quarter of the 2025/26 financial year to EUR 7.6 billion (Q1 2024/25: EUR 7.57 billion), despite market challenges. Adjusted EBIT² increased by EUR 31 million, or 11%, to EUR 311 million (Q1 2024/25: EUR 279 million), thus increasing the company’s profitability for the twelfth consecutive quarter. This solid performance confirms the effectiveness of the strategy and cost management.

Dr. Kai-Ulrich Deissner, CEO of CECONOMY, looks back on the first financial quarter: “Twelve consecutive quarters of profitable growth prove the sustainability of the experiential electronics strategy and the stability of our business model. During the peak period, we achieved record results in both online share and customer satisfaction in the first quarter. Our investments in channel integration are paying off: customers find us more flexible and believe we react faster than before. This clearly indicates that our omnichannel transformation is progressing dynamically. Growth and customer satisfaction go hand in hand. I would like to thank all my colleagues for their persistent work in achieving our customer-centric goals.”

Balanced portfolio in individual countries stabilizes performance CECONOMY’s international presence resulted in stable overall performance. While countries such as Turkey, Spain, Hungary, Switzerland and Italy recorded strong sales growth and impressive profitability improvements, the rest of the DACH region was characterised by consumer restraint.

Dynamic development in key product categoriesA number of product categories benefited in particular from the increased demand during Black November and the Christmas period. The company achieved strong growth in the floor care segment, driven by innovative new products. Video game hardware categories such as Nintendo Switch 2 and Playstation 5, as well as computing hardware and accessories, also performed outstandingly. In addition, the games segment showed significant growth and achieved a significant increase in sales.

Growth areas drive profitability The strategic growth areas all performed well in the first quarter and increasingly contributed to the improvement in profitability. In particular, the services and Retail Media business areas achieved strong growth again in the first quarter.

The services business area achieved strong growth in both online and offline areas in the first quarter. This was primarily driven by extended warranties, often linked to product packages, which offer customers the ideal complement to the products they have purchased. In Germany, the company also further expanded its insurance product range.

Retail Media achieved outstanding double-digit growthRetail Media achieved significant double-digit growth across its entire product range. This was particularly driven by the expansion of new customer base, mainly from industries outside the consumer electronics sector. The range is constantly expanding with new products and innovative solutions to provide partners with even more attractive opportunities to reach customers.

Remko Rijnders, CFO of CECONOMY, said: “Our growth areas continue to develop positively and are an integral part of our business. The first quarter figures confirm that we are on the right track: we are simultaneously increasing our sales and improving our profitability. At the same time, we are closely monitoring costs and liquidity. This financial discipline provides an opportunity for targeted investments.”

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