A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan

By: trademagazin Date: 2011. 03. 09. 12:23

A new In-Store anlysis-method was designed with the support of the New Hungary Development Plan. There are plenty of factors influencing customers when it comes to their decisions on what they purchase.

However, we do not yet have enough information on the nature of this decision process – now there is a new In-Store method helping experts to figure out what is going on in the mind of the customers while deciding what to purchase. The main factor of the method is an eye-camera, with the help of which it becomes possible to follow the shopping through the customer's eyes.