New flavors and healthy products are the most sought after in the cereal market

By: Trademagazin Date: 2024. 03. 04. 11:50

Innovation, continuous product development and technological renewal are the basis of competitiveness for domestic manufacturers on the cereal flakes market. According to the overview of the National Chamber of Agrarian Economy, consumers are looking for new flavors, and various “free” products are also playing an increasingly important role.

Moreover, the composition of cereal flakes has changed significantly in the past decade: their carbohydrate, sugar and salt content has decreased, while their protein, fat and fiber content has increased. With the spread of health-conscious nutrition, the demand for products made from various cereals is constantly increasing in the domestic market as well. All of this is no accident, as experts recommend cereals for everyday consumption in the nutritional pyramid. Cereal-based flakes, porridges, and muesli are mainly part of breakfast, and can be found in many different forms in stores, so both children and adults can find their favorite breakfast treat. According to the market overview of the National Chamber of Agrarian Economy, domestic producers are present on the shelves in a smaller proportion: the products of one large and a few smaller Hungarian companies are available in the retail market. in drugstores. Online sales have also opened up new avenues for domestic manufacturers, smaller companies sell 10-30 percent of their sales online.