The Sz. Variant conquers the paper bag market with digital overprinting

The company uses a digital machine developed in the Netherlands, which is specially optimized for overprinting paper bags. This device works with water-based paint and offers many advantages. From the very first piece, it provides a ready-to-print product without setup costs, thus avoiding waste, and the first printing also means final quality.

“Digital technology especially speeds up the production process compared to traditional flexo technology. While with the flexo process, approximately 10,000 pieces can be produced with a long preparation time and a significant cost of hundreds of thousands of forints, with digital technology, all this can be done in a few days and in fewer copies.”

– highlights János Szakál, managing director of Sz.Variáns. This technology is especially beneficial during the Christmas season, when wineries, shops and small businesses order small quantities of personalized paper bags.