The STI Group won the Cannes Lions Award and the New York Festivals’ Gold Medal

The Cannes Lions festival, the most prestigious advertising festival in the world, was an outstanding event for the STI Group; a packaging product of the German based group of companies won one of the coveted precious metal lions.

Earning the bronze lion in the "Direct Lions" category was a packaging product by the Serviceplan, a Munich-based agency, that reflects a clever way to play on readers' expectations. One week after taming the lions of Cannes, the idea also won the hearts of jurors at the New York Festivals, another competition, looking for the most creative marketing work from around the globe. The STI packaging was awarded the gold medal in the "Consumer Promotion" category.