Otto acquired the Russian business and brand rights of Quelle

The German Otto mail order company took over Quelle’s bankrupted Russian business. The transaction significantly strengthens and provides Otto’s market leading position in Russia.

Otto also assured the usage of Quelle’s brand rights on the German, Russian and on the Eastern and Central European markets. Otto can use the Quelle brand, the Quelle owned brands, such as the Privileg brand and related brand attributes, logos, and the majority of Internet addresses – reports MTI Eco.