OTP Mobil will now operate as SimplePay

By: Trademagazin Date: 2025. 07. 01. 11:15

From July 1, OTP Mobil Kft., the developer and operator of payment solutions, will continue to operate under the name SimplePay Zrt. From now on, the digital payment solutions offered to businesses will be unified under the SimplePay brand name.

OTP Mobil Kft., the developer and operator of the Simple application and SimplePay payment solutions, will continue to operate under the name SimplePay Zrt. from July 1, 2025. The name change aims to better reflect the company’s ever-expanding service portfolio and simplify communication with its retail and corporate customers.

“The name change is an important milestone that is in line with our ambition to organize the services available under the SimplePay brand under a single, transparent umbrella,”

– said Péter Bese, CEO of SimplePay Zrt. and Head of Merchant Services at OTP Bank.

SimplePay: what merchants need to accept cashless payments

Digital payments have grown explosively in recent years in Hungary as well: in 2024, the number of online shoppers in Hungary exceeded 5.2 million, which is 300 thousand more than the previous year. 80 percent of online card acceptance in Hungary is provided by OTP Group’s payment solutions, and Hungarian internet users choose Simple’s mobile wallet function most often.

SimplePay not only offers merchants and customers the advantages of digital payments, but also a fully integrated payment ecosystem that offers secure, flexible and user-friendly solutions both online and offline. The SimplePay online payment platform offers webshops multiple payment methods, such as bank card, digital card (Apple Pay, Google Pay), and qvik payment options, and provides Simple app users with a fast, Simple account alternative. For shops and service providers, a POS terminal and a Telephone POS application supporting physical bank card, digital card and qvik acceptance are available.

HelloPay, a subsidiary owned by SimplePay Zrt., is also known for its tipping services and offers innovative payment solutions for restaurants, entertainment venues and festivals.