Online marketplaces can save Hungarian businesses

By: Trademagazin editor Date: 2020. 10. 01. 11:30

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During the pandemic, more than a third of SMEs increased their sales in online marketplaces, according to representative research by GKI and eMAG. The survey examined, among other things, how domestic small and medium-sized enterprises were able to adapt to the conditions caused by the coronavirus pandemic, what their digital preparedness was, and what steps they had taken to switch to online sales.

63 percent of respondents have increased their sales in Internet marketplaces, however, only 10 percent feel that their digital readiness is higher than average. The research also shows that although three-quarters of those surveyed recognized that digitization was the key to overcoming the economic problems caused by the coronavirus, more than half (54 percent) could not improve in this area due to lack of human resources, and nearly a quarter of respondents for that reason, does not operate a web store.