Old Spice enters the world of music festivals

By: Trademagazin Date: 2024. 06. 07. 11:18

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Old Spice decided to burst into the world of music festivals to make concertgoers even more confident. In cooperation with the Sziget festival and Tomorrowland, it spices up the festival atmosphere with a vibrant, dedicated zone, promising an unforgettable and real adrenaline-boosting adventure for all participants. The brand is also launching a special Tomorrowland Edition products.

Plus, every Sziget and Tomorrowland fan who enters the ticket raffle will get a chance to experience the best moments of the festivals with Old Spice. Join Old Spice, be a true festival face – it’s time to party like there’s no tomorrow and smell fresher than ever!

74% of men claim1 that they get less into the party atmosphere if they feel a bit smelly or sweaty – or someone else is around them, and 15% are particularly bothered if the people around them smell bad during a concert . That’s why Old Spice decided to support these popular music events, with the aim of providing all partygoers with 48 hours of “festival freshness”, so that everyone can raise their hands in the air without forgetting. This year, a dedicated brand zone with unique experiences and special product samples awaits all festival goers at the venues. Head to the Island and Tomorrowland!