MBH Group launches new platform to support farmers

They highlighted that the aim of the MBH AgrárPartner Platform is to support the competitiveness and sustainable operation of farmers. The volatile economic environment, the negative consequences of climate change, geopolitical and international market processes have a significant impact on the performance of agricultural enterprises and the food sector, which generates more than 12 thousand billion forints of output annually. The platform responds to these challenges, including by supporting the key digital transition. Large farms are at the forefront of the application of precision farming and digital tools, while the majority of smaller farms lag behind in this area even in comparison with the European Union – they added. Among the platform’s functions, exclusive market analyses, information on investment applications implemented in the Common Agricultural Policy Strategic Plan and expert materials were highlighted, which provide entrepreneurs with up-to-date knowledge. With the help of artificial intelligence, the platform provides answers to questions related to the legal framework of the CAP Strategic Plan and application opportunities. The platform also provides access to the members and partners of the MBH Group – including Euroleasing, MBH Forrás, which deals with financial consulting and business development, or Hungarikum Alkusz. MBH Bank is the market leader in the banking financing of agriculture and related areas with a 30 percent share, and its strategic goal is to be a stable and long-term partner of enterprises operating in the sector in the investment period that is now beginning, when approximately 3,000 billion forints will flow into agriculture and the food industry.

MTI