MBH Group launches new platform to support farmers

By: Trademagazin Date: 2025. 10. 15. 09:59

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The new platform of the MBH Group offers a complex, artificial intelligence-supported digital ecosystem for domestic farmers, helping them to find comprehensive financial and business solutions – MBH Bank told MTI on Tuesday.

It was emphasized that the aim of the MBH AgrárPartner Platform is to support the competitiveness and sustainable operation of farmers.

The volatile economic environment, the negative consequences of climate change, geopolitical and international market processes have a significant impact on agricultural enterprises and the more than The performance of the food sector, which generates 12 thousand billion forints of output. The platform responds to these challenges, including by supporting the crucial digital transition.

Large farms are at the forefront of the application of precision farming and digital tools, while the majority of smaller farms lag significantly behind in this area even in the European Union

– they added.

Among the platform’s functions, they highlighted exclusive market analyses, information on investment applications implemented in the Common Agricultural Policy Strategic Plan and expert materials, which provide entrepreneurs with up-to-date knowledge, and with the help of artificial intelligence, the platform provides answers to questions related to the CAP Strategic Plan legal framework and application opportunities. questions.

The platform also provides access to the members and partners of the MBH Group – including Euroleasing, MBH Forrás, which deals with financial consulting and business development, or Hungarikum Alkusz.

With a 30 percent share, MBH Bank is the market leader in bank financing of agriculture and related areas, and its strategic goal is to be a stable and long-term partner of enterprises operating in the sector in the investment period that is now beginning, when approximately 3,000 billion forints will flow into agriculture and the food industry.