LG is again among the TOP 100 brands

In the recently published Best Global Brands 2024 report by the global brand expert company Interbrand, LG ranked 97th with a brand value of about 6.5 billion dollars.

Interbrand’s Best Global Brands report comprehensively analyzes a company’s financial performance, the role and power of the brand to determine brand value. The report considers factors such as a brand’s direction, commitment, and relevance. Considered an industry pioneer, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most trusted methodology in branding and marketing.

LG’s brand value increased sharply compared to the previous year, reflecting significant improvements in business and brand competitiveness during this period. The value of the LG brand increased significantly compared to the same period last year, which the company mainly owes to the high scores achieved in the categories of brand role and brand strength.

Interbrand attributes this positive assessment to LG’s clear vision of the future focusing on smart lifestyle solutions, as well as its desire to explore new opportunities for sustainable growth. The company has adapted its brand strategy to ensure consistent customer relationships across regions and generations, using communication methods that resonate with audiences both online and offline.
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