Magazine: Sales expanded on the market of feminine hygiene products

The market of feminine hygiene products audited by Nielsen surpasses an annual HUF 14 billion. Sanitary napkin is the biggest segment with annual sales in the value of HUF 5 billion, followed by tampon at HUF 4 billion and pantyliners at HUF 3 billion. Sanitary napkin value sales were up 6 percent in January-June 2012 and volume sales stalled; manufacturer brands’ share was 80 percent. Tampon values sale rose 4 percent but volume sales dropped 1 percent; manufacturer brands were at 88 percent. Pantyliner value sales climbed 3 percent and volume sales fell 2 percent (manufacturer brands had an 83-percent market share). Retail sales are rather concentrated, hypermarkets and drugstores together realise the majority of sales: sanitary napkin – 56 percent, tampon – 65 percent, pantyliner – 72 percent.