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The quarter of online shoppers buy FMCG products also online
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The online growth of daily consumer goods sales, exceededs the online market growth rate, despite the fact that only the piper and cosmetics category increased compared to 2010 – shows the E-Shopping FMCG Report of KutatóCentrum.
Whilst in 2010, only 11 percent of the active Internet users purchased at least once a year daily consumer goods online, this year this figure reached 15 percent. This is a 36 percent increase, while the overall online market growth was 27 percent – reports tozsdeforum.hu.
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