The quarter of online shoppers buy FMCG products also online

The online growth of daily consumer goods sales, exceededs the online market growth rate, despite the fact that only the piper and cosmetics category increased compared to 2010 – shows the E-Shopping FMCG Report of KutatóCentrum.

Whilst in 2010, only 11 percent of the active Internet users purchased at least once a year daily consumer goods online, this year this figure reached 15 percent. This is a 36 percent increase, while the overall online market growth was 27 percent – reports tozsdeforum.hu.