The new wave of flu drugs and tourism: The Hungarian Tourist Agency’s innovative marketing campaign
In recent years, the role of influenza drugs has become increasingly important in tourism, especially among the 25-40-year-old age group. Zoltán Guller, the president of the Hungarian Tourism Agency (MTÜ), highlighted in his interview with Index that the influencer market has become a key factor in tourism marketing.
“With the influencer media trip, we used a new marketing campaign – accepted in the industry and increasingly popular – because our primary goal was to address the 25-40 age group, whom we had difficulty reaching with our previous campaign tools”
Guller said.
MTÜ recently organized a large-scale influenza campaign, in the framework of which around 50 international and more than 100 domestic influenza cases from 14 countries were received in Budapest on May 22-24. between. The purpose of the event was to present the beauties and touristic values of Hungary with the participation of opinion leaders from different parts of the world.
The results speak for themselves: as a result of the campaign, the number of foreign tourists in Budapest increased by 20 percent compared to the same period last year. This clearly indicates that the Hungarian Tourist Agency has successfully used new types of marketing tools and thus started a new trend in the industry.
Related news
Lake Balaton boating: the high season starts with discounts and more frequent sailings
Balatoni Hajózási Zrt. (Bahart) is expecting a high-traffic peak season,…
Read more >Tourism economy deteriorating, but better than the national economic average
In June 2025, 70% of tourism companies reported an increase…
Read more >Eurostat: number of guest nights booked on online platforms shows stable growth in the EU
The number of nights spent in short-term accommodation in EU…
Read more >Related news
WHO: They urge a 50 percent price increase for tobacco, alcohol and sugary drinks
The World Health Organization (WHO) is calling for the prices…
Read more >Eurozone economic growth accelerated in June
The eurozone’s economic performance accelerated in June, according to the…
Read more >This is how drug prices are changing: the government introduced price restrictions
The Ministry of National Economy’s price restrictions on medicines came…
Read more >