Influence Media won the Europ Assistance PR tender

Europ Assistance Hungary, the Hungarian subsidiary of one of the world’s largest partner networks, has chosen Influence Media as its communications agency partner through an invited tender conducted in the first quarter of this year.

Europ Assistance today has a partner network of 750,000 service providers and 57 assistance centers in 208 countries around the world. The giant company, which employs nearly 12,000 people, is a member of the international Generali group.

The company has not previously conducted active PR activities in Hungary, but the company’s current strategic and business objectives justified a change in approach and, within this framework, communication that actively addresses consumers.

Within the framework of the collaboration, Influence Media will provide assistance to the assistance provider in both strategic planning and implementation. The joint work will include the preparation of communication action plans, the design and implementation of PR and media campaigns, building media relations, senior management personal branding, social media content production, and ongoing strategic consulting.