In-store advertising gaining popularity in times of crisis

As clients question the effectiveness of advertising in conventional mediums, indoor advertising in supermarkets is gaining support and popularity.

Marketers, retailers and media companies have attempted to make in-store advertising a bigger part of the marketing mix with more sophisticated vehicles than traditional cardboard displays or coupons. Today, video adverts in outlets are more targeted, with programming aimed at particular shoppers, on the basis of where they are in the shops, the promotions on nearby displays and the time of day –  reports foodinternational.net.