Lovers of the in-store experience

By: Trademagazin editor Date: 2026. 03. 23. 11:21

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Traditionally, the POPAI Shop! Global Village is built at the heart of the EuroShop exhibition, where the global organisation of the POP industry and its members also introduce themselves. Every three years the leaders of local POPAI Shop! organisations also come to Düsseldorf for their annual meeting.

This article is available for reading in Trade magazin 2026/04

Global development director Leo van der Polder was present as well.

On the Purple Stage – in 53 presentations over 5 days – international experts sought answers to questions such as who the target group for retail is today, what trends can be expected in retail channels and marketing, what kind of consumer Gen Alpha will be, how consumer habits are changing, and what the practical role of AI is in shopper activation.

Renowned speakers from around the world, 53 presentations on the purple stage

Next to the central stand POPAI UK&Ireland presented its Sustain sustainability software, which already has 137 licenses in 40 countries and helps minimise the carbon footprint of POP production.

POPAI UK&Ireland Sustain sustainability software; Shop! Global stand; VMSD magazine; this year’s Shop! DACH Awards nominations on screen

A total of 16 countries were represented by the assembled managers. They shared local experiences and success stories, and they also agreed to hold the next annual meeting in March 2027 in Paris, at the Shop! Le Salon Retail Marketing Solutions trade show.