IKEA appoints two experienced executives to drive growth and enhance customer experience

Charlotte Miles has become the new regional sales manager for IKEA Czech Republic, Hungary and Slovakia. In this position, Charlotte manages marketing, sales, customer relations, as well as the restaurant and interior design departments as head of commercial strategy, succeeding Myriam Ruffo, who recently joined IKEA of Sweden.

“I am honored to be able to work for IKEA’s vision – to create better everyday life for our customers in the Czech Republic, Hungary and Slovakia”

Charlotte Miles said.

Elmer Chin Woei Njap has been the Area Manager of the mentioned 3 countries since September. Elmer’s job is to oversee the operation of the stores and ensure that customers get the best possible experience wherever IKEA is present. Until now, this position was held by Erin Shi, who recently became IKEA Portugal’s national commercial manager.