LG presents its latest built-in kitchen appliances at the IFA exhibition

By: Trademagazin Date: 2023. 08. 22. 10:12

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At IFA 2023, LG Electronics (LG) will present its built-in kitchen products that represent a new level of culinary experience. Equipped with energy-efficient, elegant design and user-friendly functions, the product line consists of an InstaView™ oven, a QuadWash™ dishwasher, an induction hob with a built-in hood, a bottom-freezer refrigerator and a built-in microwave oven.

The newly debuted built-in kitchen appliances join LG’s premium portfolio, which already includes the ultra-premium Signature Kitchen Suite. The entire product range is expected to strengthen the company’s position in the built-in kitchen market in Europe, as well as in the household appliances category worldwide. Last month, the company announced its plans to expand its range of built-in home appliances in North America and Europe, two continents that cover 70 percent of the global market, thanks to which LG will be able to become one of the five largest brands selling built-in kitchen appliances.