Visitors to IFA in Berlin can marvel at the AI developments that will determine the future of households this year.

By: Trademagazin Date: 2025. 09. 10. 09:11

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This year, the Internationale Funkausstellung Berlin (IFA), which has a history of more than a century, cannot be missed, and this time it will once again provide a glimpse into the most modern developments and the future of innovation related to household appliances. The world’s largest trade fair for consumer electronics and household appliances will attract more than 200,000 interested visitors in just a few days, who will be able to listen to nearly 180 presentations and meet around 1,800 exhibitors, including the world’s leading manufacturers. Haier Europe, one of the world’s leading companies, will also be participating in the IFA in Berlin. Here, the company will be presenting its vision called Naturally Connected for the first time, which takes into account the trinity of people, technology and environment at every point and provides new, innovative solutions for households.

Haier Europe will simultaneously present the history and future of its brands at the continent’s largest, century-old household technology exhibition, between September 4 and 9, 2025. The three thousand square meter exhibition space is centered around the hOn Tree, symbolizing the soul of the company’s technological ecosystem, which connects the displayed products and technologies, thus creating a truly twenty-first century smart home environment. The so-called brand tunnels of the brands under the Haier Europe umbrella, Haier, Candy, Hoover and Care+Protect, are also located in this large space, offering visitors an experience-focused, stimulus-rich journey.

All this reflects the company’s Naturally Connected vision, the central idea of which is also to connect brands, products and intelligent technologies in order to further increase the quality of life of users and reduce negative environmental impacts. The core element of the installation, the hOn Tree, is meant to symbolize the international company’s eponymous app, which is constantly being developed to the greatest extent possible, always adapting to consumer needs and expectations, thereby providing them with an increasingly complete, personalized smart home experience.

hOn is the foundation of all modern, smart-featured Haier sub-brands, so each of the brand tunnels built in the exhibition space has its own hOn Tree. The hOn Trees, while expressing the company’s belief in a more sustainable future, transform the values of the ecosystem they create into tangible, interactive experiences, allowing visitors to get a full picture of the true benefits of Haier Europe’s innovations.