Curly hair, skin care, and sun protection lead 2024 beauty trends
There is an increasing demand for products tailored to curly, coily, and Afro-textured hair.
Curly hair care, proactive skin care, and multifunctional sun care are driving new product launches and reshaping consumer preferences, according to Euromonitor International
The report said that a global shift towards embracing natural hair textures, particularly curly, coily, and Afro-textured hair, is driving demand for specialised products.
According to Euromonitor’s Voice of the Consumer: Beauty Survey, nearly a quarter of global consumers report having curly hair in 2024. Brands like L’Oréal’s Kérastase, Color Wow Curls, and Redken are leading the charge with products tailored to curly hair, featuring ingredients like shea butter and olive oil for anti-frizz and protection.
Consumers are also increasingly seeking proactive skin care solutions, particularly those with active ingredients and clinical formulations to address aging and other concerns.
Euromonitor’s data shows a rise in the use of facial serums and SPF moisturizers, as consumers look for multifunctional products. Over 4,800 new skin care brands launched since 2023, with a focus on day and night treatments.
Sun protection is also becoming a daily essential, with growing interest in mineral-based sunscreens and SPF-infused products.
The report noted an increase in regular use of SPF creams, as more consumers seek ethical and multi-benefit sun care solutions, including alternatives like self-tanning products.
Retail Asia
Related news
Probiotics, botanicals to drive APAC’s health and wellness packaged food in 2024
They were dubbed as rising super ingredients. Probiotics and botanicals…
Read more >Beiersdorf Outlines Plans To Be Climate Neutral By 2045
Skincare manufacturer Beiersdorf has said that a ‘far-reaching transformation’ will…
Read more >dm provided sun protection for more than 75,000 kindergarteners!
A record number of more than 700 kindergartens applied for…
Read more >Related news
Extraordinary consumer protection inspections are being launched at food courier companies
The Ministry of National Economy, which is responsible for consumer…
Read more >Ryanair’s profit decreased in the first half of the business year: a moderate result despite an increase in revenue
Ryanair, one of Europe’s largest low-cost airlines, posted a significant…
Read more >Omnichannel Scale 2024: How can Hungarian retailers remain competitive?
The Omnichannel Scale 2024 study gives a comprehensive overview of…
Read more >