Procter & Gamble will be named Advertiser of the Year

The award of Cannes Lions Festival is given to advertisers whose marketing is inspiring and innovative. Last year's winner was Honda.

The
Cincinnati-based maker of beauty, health and household goods spent
more than $8 billion on advertising around the world last year. Some
of its brands include Duracell, Gillette, Pampers, Pantene, Pringles,
Olay, and Oral-B. In 2007 P&G won 14 Lions at Cannes, including
the coveted Press Lions Grand Prix. The festival will be held June
15-21 in Cannes, France.