The A.I. after innovation, HELL throws big again

By: Trademagazin Date: 2023. 09. 29. 11:58

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One of the most innovative producers of non-alcoholic drinks in our country will introduce a new product to the market in October. Caffeine-free HELL brings the taste of our country’s most popular energy drink*, HELL Classic, without caffeine. In HELL Caffeine Free, the usual 5 types of B vitamins from the brand, the absence of preservatives and the endlessly recyclable sub-box packaging are unchanged – but in a unique way in the HELL product line – its consumption does not involve caffeine intake.

HELL ENERGY is one of the world’s fastest growing FMCG brands, which is currently available in nearly 60 countries and is the market leader in many countries besides Hungary. The secret of the success of the 100 percent Hungarian brand, born in 2006, is excellent quality, a good price-value ratio, and the ability to respond quickly to consumer expectations.

Great classics and seasonal products can be found in the HELL ENERGY portfolio, which currently consists of 14 variations. As you would expect from a market-leading manufacturer**, HELL is constantly evolving the category and doing so in an outstanding way, with a remarkable willingness and ability to innovate. Most recently, it surprised the market and its consumers in early July; the world’s first energy drink developed entirely by artificial intelligence, jointly with HELL, HELL A.I., was surrounded by enormous interest. its introduction. However, what has been constant in the product range of the past nearly 20 years is HELL’s flagship, HELL ENERGY Classic, and its harmonious, well-loved tuttifrutti taste.