The first FMCG company on Groupon’s website

Formerly many experts were of the opinion that the coupon trend would not reach the world of FMCG products because of their small profit margin and wide distribution. But General Mills took the first step in Minneapolis and San Francisco, offering a USD 40 worth of package with 12 products for USD 20 and a coupon book in the value of USD 15, with home delivery.