Beer consumption in Hungary decreased by 10 percent in the past year

The development of beer consumption is significantly influenced by the weather, which is difficult to plan in advance. Although summer sports events such as the European football championship and the Olympics are expected to have a positive effect, according to Sándor Kántor, director of the Hungarian Brewers’ Association, their effect is not significant. Growth of Non-Alcoholic Beers and Premium Categories Among the new trends this year, the dynamic growth of non-alcoholic beers stands out, which can be an effective long-term response to the declining demand for alcohol. The popularity of products flavored with new fruit specialties is also increasing.

At the same time, lager beers still account for 90 percent of the total turnover, so these changes only represent a slow reorganization. A spectacular shift towards quality beers can be observed. The proportion of the super premium and premium segments already accounts for a third of the total turnover this year, compared to 25 percent 4-5 years ago. Despite this, according to KSH data, the price difference between light and quality beers has increased. In 2023, the average consumer price of half a liter of quality beer was HUF 434, which is 22 percent higher than the average price of light beers of HUF 356.