Victory of local tastes in the US

In an American research 82 percent of all customers told loud and clear, locally grown produce tastes better.

One of the biggest brand names in food
this summer doesn’t carry a trademark. It’s the word “local,”
which has entered the language as a powerful symbol of high quality
and goodness.

Last month Wal-Mart announced that it
plans to spend $400 million this year on locally grown produce,
making it the largest player in that market.

Consumers have about five or six
reasons for wanting local: freshness and taste; keeping farmland in
the community and having open spaces; a desire to be close to the
food source and know where it comes from; support of local farmers
and keeping money in the community. Embedded in all of this is
concern about food safety. All this creates pretty powerful interest
about local products.